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NIFTY GATEWAY

Nifty Gateway teams up with top artists and brands to create collections of limited edition, high quality Nifties, exclusively available on their platform. 

It is also a centralized, USD based marketplace for buying and selling Nifties.

Nifty Gateway lets you display your Nifties, as well as withdraw them to external wallets, or deposit Nifties from external wallets into your collection.

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Project Interview: Duncan & Griffin from Nifty Gateway

Hi Duncan and Griffin, congratulations on launching the first NFT collections on Nifty Gateway! So, how did it go?

Thanks! It has been really awesome so far. Drop 2 sold out in approximately 24 hours. Nifties have also been trading well on the secondary market, for example we saw Wings: Regular #1 resell for $250, 12.5x its original purchase price of $20. We also saw Everything's Fine by Josie trade 3 times for an average of $660. It is awesome to see drops selling out and nifties trading up on the secondary market.

We are incredibly excited by our third drop. We're releasing artworks by Cey Adams, Coldie and Raul Cordero. Cey Adams is a legendary graffiti artist who designed the original Beastie Boys logo, Coldie is legendary crypto artist, and Raul is a renown contemporary artist whose work is held in the permanent collection of the LA MOCA.

Working with Coldie is obviously fantastic, and we really love it when we are able to introduce a well known artists like Raul and Cey to the NFT world. It is so awesome to see what an artist can do when they are working in the digital medium for the first time, and it is particularly cool when an artist is famous for their physical artwork. We love bringing new artists and collectors into the space. 

 

 

Can you briefly tell those unfamiliar with your platform how it works? What is it that makes it unique? Anything to improve about it, still?

The biggest difference between our platform and others is that you don't have to go through the crypto currency onboarding to use Nifty Gateway. Our goal is to reach the mainstream with this platform, and letting people interact with the system without having to onboard onto crypto reduces the amount of user friction significantly.

 

What drew you to crypto collectibles were CryptoKitties becoming mainstream in 2017. I take it you make it your goal to get NFTs to the masses. Can you tell us more about your vision?

We have always been somewhat into collectibles and into new technology. It was the combination of those two things that attracted us to NFTs. Once we got into NFTs, we were hooked. Since then the vision has been to make them easier to access, and to help people create compelling NFTs, so that a larger number of people will grow passionate about NFTs the same way we are.  

 

You are twin brothers. Does this change how you work, is it a plus or can it be challenging? Is there something you can't help but argue about? What about the rest of the team?

Co-founding a company with your twin brother can definitely be a challenge. I think it has its advantages and disadvantages. We are definitely more honest and blunt with each other than other founders might be. I think the rest of the team has learned to put up with it.

 

Last year your company was acquired by Gemini, Cameron and Tyler Winklevoss’ company. Did this influence the development and promotion of Nifty Gateway?

When we started talking about an acquisition, we thought it made a lot of sense, because we would be able to get access to the Gemini custody technology, which is the best crypto custody technology in the world. Because Nifty Gateway is a platform that doesn't require users to go through crypto currency onboarding, we need a way to ensure users Nifties are safe. Without Gemini it would be hard for us to do that.

 

Are there other companies or projects that you find inspiring?

Many! Async, OpenSea, SuperRare, Blockcities, Known Origin, Axie Infinity, Avastars, just to name a few. This space is filled with incredible people. It is remarkable how dedicated everyone is. A lot of people we talk to say that Nifties now feel like Bitcoin in 2012. We think a lot of the reason that people say that is because the participants in the Nifty ecosystem are so dedicated and passionate. 

 

Does the current global situation affect your work?

Absolutely. We think it would be impossible for it not to affect our work. For one things, we've all had to work from home which is a bit of an adjustment. But we actually believe on balance it has been a good thing for Nifties. A lot of the artists that we have talked to have told us they are more interested in doing digitally native work, because a lot of their physical art projects have been paused.

 

What about the future, instead? Any new ideas you wish to develop?

Sure! For one thing, we're going to continue to introduce well known physical artists to the concept of creating Nifties, and launch more collections from artists who have never created Nifties before. We're really excited about that path because it helps the space gain legitimacy and grow. We're also going to keep launching collections by talented artists who have created Nifties before but can benefit from the Nifty Gateway drop model.

There is a bunch of other cool features we're adding to the platform. We're going to show a lot more secondary market trading data, for instance, so you know how much a nifty you own is trading for.

 

Thanks!