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The Sandbox + Care Bears Partnership

Animoca Brands and its subsidiary The Sandbox, a leading decentralized gaming virtual world, announced today it is partnering with Cloudco Entertainment, the owner, content producer, and global distributor of the Care Bears™ intellectual property, to bring the Care Bears and their Care-a-Lot world to The Sandbox metaverse. Through the agreement, The Sandbox players will be able to explore a virtual Care-a-Lot setting as well as purchase Care Bears-themed in-game content for use in their own game worlds.

The Sandbox is building a unique virtual world where players can build, own, and monetize their gaming experiences using NFTs (non-fungible tokens) and $SAND, the main utility token of the platform. $SAND was recently launched via Binance, the global blockchain company behind the world’s largest cryptocurrency exchange by trading volume . The Sandbox’s vision is to offer a deeply immersive metaverse in which virtual worlds and games will be created collaboratively and without central authority. The Sandbox has secured over 50 partnerships, including Care Bears, Atari, CryptoKitties, and Shaun the Sheep, to build a fun, creative “play-to-earn” platform that offers virtual worlds and game experiences owned and created by players.

The Sandbox consists of three main components: the VoxEdit NFT (non-fungible token) builder for building game ASSETS, the Marketplace for buying and selling ASSETS, and the Game Maker tool where complete interactive games can be constructed and shared without any programming knowledge. Together, these components offer rich, easy-to-create virtual worlds and game experiences in addition to the ability to safely store, trade, and monetize creations through blockchain, allowing creators to benefit from their creations.

The Care Bears were created and launched in 1982 at American Greetings. Since their debut, the Care Bears have brought the values of caring and sharing to hundreds of millions of children and adults via their animated TV series “Care Bears: Unlock the Magic” and new YouTube-first show “Care Bears: Unlock the Music”. This partnership also aligns with the relaunch of Care Bears toys with a new master toy partner, Basic Fun!. The new toy line initially sold out online and in-store at Walmart and has experienced successful roll-outs at Target, Amazon, and a number of other leading online and brick-and-mortar retailers across the US, UK, and Canada.

The Care Bears were created and launched in 1982 at American Greetings, inspired by the hand-painted artwork of master illustrator Elena Kucharik. Since their debut, the Care Bears have brought the values of caring and sharing to generations of children and adults via their animated TV series and movies, becoming part of global culture for hundreds of millions of fans. The Care Bears’ message of cooperation and understanding has helped the brand generate more than $5B in retail sales worldwide.

Under the terms of the Care Bears agreement for The Sandbox, Cloudco will receive large digital spaces, known as LANDS, in the gaming metaverse. On these LANDS, a 3D voxelized version of the Care Bears’ Care-a-Lot kingdom will be made available to players when The Sandbox publicly launches later this year. Furthermore, Cloudco and The Sandbox have the right to produce and distribute  Care Bears-inspired collectible in-game ASSETS for game creators to use in their own games, tokenized on the blockchain as non-fungible tokens (NFTs). Players will be able to explore a virtual Care-a-Lot setting, complete with Care Bears-themed environment, attractions, games, and buildings with which to interact. The Sandbox is designed to support deeply immersive gaming experiences that can be shared socially, and players will be able to meet and chat in The Sandbox Care-a-Lot world using their Avatar characters in addition to playing together.

“We’re pleased to welcome the Care Bears license into The Sandbox virtual world, inviting family-friendly entertainment brands that our players have grown up with to participate in the next digital revolution where virtual worlds are 100% made, governed, and owned by players,” said Sebastien Borget, COO & Co-Founder of The Sandbox. “We are creating an appealing gaming metaverse that aims at attracting mainstream gamers and creators through their favorite brands, to build great experiences.”

“We look forward to bringing the Care Bears into a new gaming universe and creating a new generation of family entertainment experiences,” said Sean Gorman, President of Cloudco Entertainment. “Working with The Sandbox team to build an authentic Care-a-Lot in the metaverse will allow Care Bears fans to interact with the world and each other in a fun and imaginative virtual theme park setting.”

The Sandbox will offer a persistent, interactive virtual metaverse —  a 3D universe created by players and secured through blockchain technology. LANDs are the unique digital locations in this universe where players can build and monetize games. They are the fundamental building blocks upon which game ASSETS (items and scripting) can be imported to create original interactive experiences. LANDS can be combined into larger groupings (ESTATES) to permit more ambitious game experiences. 

The Sandbox game franchise is one of the world’s largest independent user-generated content and gaming platforms, with 40 million downloads and over one million monthly active users. The upcoming 3D based blockchain version of The Sandbox – which introduces new creative and commercial possibilities by allowing users to create 3D items and gaming worlds from the digital equivalent of building blocks – has been named one of the top 10 most anticipated blockchain games globally and one of the Top 50 Blockchain Gaming companies in the world (source: BlockchainGamer.biz).


Atari®️ Teams Up with Arkane Network

Press Release


Atari® — one of the world’s most iconic consumer brands and entertainment producers — today announced a new partnership with Arkane Network, a global monetization platform and provider of multichain blockchain APIs and wallets. As part of the agreement, Arkane will integrate Atari’s crypto-currency in its offering and will support the Atari Token and Atari’s strategic objective to boost the adoption of the Atari Token throughout the interactive entertainment ecosystem and its blockchain initiatives.

The Atari Token is issued by Atari Chain, Ltd (Gibraltar), a company equally owned by Atari and the ICICB Group. Arkane, a blockchain platform for game developers to create, secure, and monetize their digital game assets, will support the Atari Token, making it so developers can use the Atari Token as in-game currency for buying, selling, and trading assets.

“Atari has always been a pioneer in the video game industry and it is great to see how they understand blockchain technology’s increasing role in the development of the economic landscape within video games and entertainment,” said Tim Dierckxsens, CSO & Co-Founder of Arkane. “With this partnership, we will bring game developers, the gaming community, and the Atari Brand together to embrace blockchain technology as a solution to record digital assets and value transactions” 

“Our partnership with Arkane is another significant step toward broad adoption of blockchain initiatives across interactive entertainment, and specifically our Atari Token cryptocurrency as a secure means to buy, sell, and trade digital assets,” added Fred Chesnais, CEO of Atari Inc. 

Further information on the Atari Token is available on the dedicated website www.atarichain.com.



Experimental rolls out a gaming platform to “play to earn” from home


With millions of people now self-isolating globally, Argentinian game developer Experimental has brought forward the release of its Play-to-earn platform. 

Today it's launched the first in a set of games in which players compete in short 1v1 tournaments to win cryptocurrency such as BTC and ETH.

The platform, for desktop and mobile, will feature several 1v1 cash games.

The first game released is CryptoWars, a strategy game that will remind you of Travian and oGame, in which the player has to create a village, summon an army and go attack the enemy all in only 20 minutes. Two players will compete in each battle and the winner will get the cryptocurrency pot staked for that game (except the company’s rake of 16%).

All games developed and released by Experimental are fully deterministic without randomness. This makes the platform fair and potentially providing additional income for players. The team at Experimental believes that eSports will become a steady revenue stream for many amateur gamers around the world, not just the 1% who get to go pro.

Companies like Skillz are proving them right, with over 30M players and giving away $60,000,000 in monthly prizes, they’ve shown that amateur gamers around the world like the idea of monetizing their gaming skills as much as pro players do.

“It’s a crazy time we’re living in, but the private sector is doing a lot to make the situation better. Entertainment is key for people around the world to stay at home, flatten the curve and stop the virus. We’re happy to be contributing with our grain of sand and are looking forward to launching 3 more competitive games for our platform in 2020.” - says Matías Nisenson, CEO at Experimental.

The company believes it's the perfect timing for platforms like these to roll out as millennials and centennials grew up playing skill-based games but are not susceptible to traditional gambling.

You can now sign up for the Experimental platform, no cash deposit required and if you’re not the competitive kind, you can just play for fake cash or “train” as the company likes to call it.

Experimental was founded in 2018 in Buenos Aires, Argentina by three entrepreneurs that have just sold their last company (A social media management tool called Tiempy) and were looking for their next adventure together. The founders, who are also avid gamers, had one mission in mind, let users play games for a living. The company raised $500K from game industry veterans like Sumit Gupta (who sold his gaming company to GSN for $175M), Pato Jutard (who sold his gaming company to Playdom), and the Hong Kong based game publisher Animoca.